CensusViewer shows Cable TV zones nationwide

by Eimar Boesjes on October 28, 2012

in Adult Population Data, Bing Maps, New York

CensusViewer Premium is a very powerful tool to quickly analyze the reach of every cable TV zone or  Interconnect in the nation.  With CensusViewer you can compare cable zones instantly for any demographic target group.  Cable TV advertisers can save a lot of time and money by using CensusViewer to compare cable TV zones when they are planning their cable TV advertising campaigns.

New York City cable TV zones compared by Income levels

 New York City cable TV zones compared by Income levels

In the image above we are looking at the cable TV zones in New York City.  The income levels are shown as income deciles from the lowest levels in bright yellow to the highest income levels in red.  The image shows that CableVision/North Nassau has 131,010 people age 18 and over predominantly in the most affluent income deciles.  Time Warner/Queens has a more regular income distribution with the top categories in the middle.  Cablevision/Bronx, on the other hand, includes mostly people in the lowest 30% income levels.  By moving the mouse to another cable zone the composition of the population is shown for that zone instantly.  The image above shows the cable zones for the entire population 18 and over but in CensusViewer you can also look at specific demographic target groups.

New York City cable TV zones compared by Income level for Married Females 35-54

 New York City cable TV zones compared by Income level for Married Females 35-54

Let’s assume we want to run a cable TV spot targeted at affluent married females age 35-54.  In the image above we have selected married females age 35-54 and we are looking at the same three cable zones.  Time Warner/Queens and CableVision/Bronx reach 4-5 times as many people as CableVision/North Nassau and are probably more expensive to run ads.  However, when we look at our target demographic we see that CableVision/North Nassau includes 10,198 people in our target group versus 11,803 for CableVision/Bronx and 24,748 for Time Warner/Queens.  The income distribution shows that there are actually far more affluent women in our target group in CableVision/North Nassau than in either of the other two zones although they cover much larger populations.  CableVision/North Nassau is clearly a much better choice to reach this group.

We can also look at other attributes when comparing the cable zones.  In the image below we are looking at the Median Years of Education.

New York City cable TV zones compared by Median Years of Education for Married Females 35-54

 New York City cable TV zones compared by Median Years of Education for Married Females 35-54

In the above image we looked at the five most prevalent years of education, 11 years through 15 years of education, for each of the cable zones.  CableVision/North Nassau has an spread whereas whereas Time Warner/Queens mostly has married females with 11 or 12 years of education.  In CableVision/Bronx  most of our target group has 11 years of education.

Instead of looking at graphs it can be helpful to export the counts to a spreadsheet for further analysis.  With just a few clicks we can generate a spreadsheet with counts for all cable zones in the state of New York.

State Income Decile –Married Females 35-54

0 to 49

 50 to 59

 60 to 69

 70 to 79

 80 to 89

 90 +

Unknown

 Total

Time Warner/Buffalo North, NY

10,062

4,216

3,820

4,568

3,439

2,025

78

28,208

Time Warner/Queens, NY

8,583

3,953

4,498

4,269

2,116

1,190

139

24,748

Cablevision/South Nassau, NY

300

434

1,659

6,487

10,550

4,639

64

24,133

Cablevision/Hauppauge, NY

564

892

2,025

6,335

10,089

2,192

80

22,177

Viamedia/S. Nassau Verizon, NY

805

852

2,223

4,057

7,597

6,185

96

21,815

Time Warner/Rochester East, NY

1,641

1,106

3,440

3,244

6,536

2,426

61

18,454

Cablevision/Brookhaven, NY

812

1,767

3,349

4,027

4,794

1,528

64

16,341

Cablevision/Brooklyn, NY

10,526

1,550

1,730

1,190

671

161

64

15,892

Time Warner/Saratoga-Glens Falls NY

6,621

1,998

2,499

2,201

1,430

23

862

15,634

Viamedia/Suffolk Verizon, NY

304

1,013

1,551

3,530

6,438

2,573

45

15,454

Time Warner/Syracuse, NY

5,054

2,250

2,654

1,859

2,441

691

419

15,368

Time Warner/Rochester West, NY

4,156

2,377

4,414

3,320

271

164

127

14,829

Time Warner/Finger Lakes Region, NY

5,501

3,224

1,584

1,617

984

526

1,173

14,609

Cablevision/Rockland, NY

1,566

272

            694

1,232

4,338

5,030

132

13,264

Viamedia/N. Nassau Verizon , NY

210

389

439

2,219

3,703

5,488

60

12,508

Cablevision/Huntington, NY

133

130

430

1,207

4,029

6,472

48

12,449

Time Warner/Albany, NY

1,850

1,840

2,615

2,922

1,752

812

357

12,148

Time Warner/Genesee Valley, NY

7,204

3,025

518

671

134

72

490

12,114

Cablevision/Southrn-Westchester, NY

507

277

600

771

2,030

7,760

91

12,036

Cablevision/Bronx, NY

8,627

763

889

627

357

180

360

11,803

Cablevision/Wappingers Falls, NY

933

1,085

2,509

2,401

4,272

321

217

11,738

Time Warner/Niagara, NY

3,904

2,690

1,555

1,824

318

265

10,556

Cablevision/North Nassau, NY

186

54

440

872

2,613

5,972

61

10,198

Viamedia/Syracuse Verizon, NY

2,188

1,942

2,818

1,642

1,069

208

169

10,036

 

New York cable TV zones by Income Decile for Married Females 35-54

The spreadsheet above shows all cable zones in the state of New York with over 10,000 married females age 35-54.  The zones are sorted largest to smallest population for our target demographic.  This spreadsheet was generated in CensusViewer in a matter of seconds and exported to Excel.

With CensusViewer Premium you can make any demographic or psychographic selection for any state.  The population is visualized instantly in Bing Maps and with just a few clicks you can compare cable zones.   Cable zone comparisons that used to take many hours can be done in minutes with CensusViewer Premium.

 

 

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